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Our Hero Evel: A Conversation With Kelly Knievel

Evel Knievel is a legendary American motorcyclist who became an icon due to his death-defying stunts. He made his first jump in 1966 at a modest festival in a small town in California. But within a handful of years he was jumping in front of thousands of people in stadiums across America and millions more on television. His most memorable jumps came at iconic venues such as Madison Square Garden, Wembley Stadium and Caesars Palace – where he sustained serious injuries that almost claimed his life. He died in 2007 at the age of 69, and four years later Kiddimoto started production of the Evel Knievel Hero balance bike. Here we talk to Kelly Knievel, the oldest of Evel’s four...

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Kiddimoto on Dragon's Den: What Happened Next?

In September 2011, Kiddimoto founder Simon Booth braved the unforgiving entrepreneurs of the Dragon’s Den and emerged having tamed not one, but two Dragons. Hilary Devey and Duncan Bannatyne were impressed with Simon’s pitch and his balance bikes, and made a joint offer of a £75,000 investment for a 30% stake in the business. More than five years later, the 44-year-old Somerset-based father-of-two reflects on the daunting experience of facing some of the most intimidating personalities on television… What made you apply to go on the show? “I was left home alone with the kids one Tuesday evening in May. After putting the kids to bed and having a bite to eat, I settled down on the sofa with a...

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The Day Kiddimoto Met The Queen

The Queen has met just about everyone worth meeting during her long reign on the throne. Her Majesty was able to add Kiddimoto to that list in 2015, when we were whisked off to Buckingham Palace to receive a prestigious award from the monarch herself. Founder Simon Booth and Export Manager Will Masters (pictured above) travelled to London in July 2015 after Kiddimoto were announced as winners of the Queens Award for Enterprise. Here, Will explains why Kiddimoto won the award, and reflects on coming face-to-face with royalty… What is the Queen’s Award? Established in 1965, the Queen’s Awards for Enterprise are awarded to businesses for outstanding achievement in International Trade, Innovation and Sustainable Development. They are the highest official UK awards...

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David Beckham's Kiddimoto Sunset

David Beckham warmed the hearts of his many fans recently when he snapped his young daughter Harper wearing her favourite Kiddimoto helmet. Beckham, 40, captioned the image along with a love heart, sun and Union Jack emoji: “Everyone loves a sunset but have you ever seen a cuter view than this one… Loving London.” The dad of four – who also has Brooklyn, Romeo and Cruz with his fashion designer wife Victoria – had chosen to spend some quality time with his only daughter. You can give your little one the Beckham look with our Neon Pink Helmet. It’s safe, comfortable and gorgeous.

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